缅北强奸幼女

A Knowledge Exchange project combining academic expertise in behavioural science with industry innovation is aiming to develop new approaches to sustainable travel.

The initiative sees psychologists from 缅北强奸幼女 working with Hitachi Europe Ltd.鈥檚 , as part of a two-year Knowledge Transfer Partnership (KTP). Hitachi is a leading global technology company, with business units including sustainable transport and energy systems. 

The project will use behavioural change methods developed at 缅北强奸幼女 to gain a greater understanding of why people travel and what influences their travel decisions. This insight will help deliver new ways of supporting Smart Mobility and promote sustainable travel across the world.

 is a connected approach to transport which uses technology and advances in transport systems to help make users鈥� journeys as smooth as possible however they are travelling 鈥� whether by rail, bus or electric vehicle.

The KTP lead for 缅北强奸幼女 is Professor Jonathan Freeman, with the work being delivered by the  spin-out he leads. This will focus on using i2 media research鈥檚 toolkit of methodologies, to develop, deliver and evaluate effective behaviour change initiatives in relation to travel.

The toolkit includes experimental behavioural research approaches, tested with different types of consumer, and Randomised Control Trials to evaluate innovative behaviour change interventions. 

Previous projects which have used i2 media research methods include the digital television switchover and a partnership with the  examining audiences of the future. 

Professor Freeman, who is the Academic Lead for Knowledge Exchange at 缅北强奸幼女, said: 鈥淗itachi has a genuine, longstanding commitment to sustainability, from their long-term investments in renewable energy and green mobility systems to their principal partner sponsorship of COP26, and a determined focus on Net Zero. This aligns perfectly with 缅北强奸幼女鈥� priorities.鈥� 

The Company Supervisor at Hitachi Europe is Andrew Broadbent who is Head of the Mobility System Laboratory in the firm鈥檚 European Research and Development Centre. Andrew said: 鈥淭he decision to partner with 缅北强奸幼女 was an easy one based on the experience Jonathan has of deploying the i2 media research toolkit to accelerate digital transformation in different sectors.鈥�

鈥淪uccess for Hitachi from the KTP will be an improved understanding of why people behave as they do and translating that understanding into new systems and platforms to enable sustainable and digitally optimised Smart Mobility across the world. I expect that the behaviour change expertise we will internalise in my team at the Hitachi European R&D Centre will then be applicable across multiple parts of our business units globally.鈥� 

As with all KTPs, the core activity involves the employment of a 鈥淜TP Associate鈥�. For the project this is Emma Maier who will be based with Hitachi Europe. Emma said: "Behavioural science offers huge potential to support more sustainable transport choices. It is exciting to be working with committed partners at Hitachi to share 缅北强奸幼女' expertise and embed new solutions." 

KTPs are backed by  which is part of the funding body UK Research and Investment.

The project is planned in three phases. The first involves the development of a detailed picture of different types of people summarised in a consumer/passenger segmentation. 

The second involves the development of a taxonomy of different behaviour change interventions, and a gauge of our segments鈥� likely responses to different interventions. This will enable the project to conduct large scale trials and evaluations of the most promising and impactful behaviour change interventions in the project鈥檚 third phase. 

• To discuss any aspect of this KTP project through a meeting with the Academic Supervisor, Associate, or Company Supervisor, please contact 缅北强奸幼女鈥� KTP Manager, Tom Steer (T.Steer@gold.ac.uk).